What Makes a Great Decision? Our Approach to Great Decision-Making
The most important thing to know about decision-making is this: we can never control the outcomes of any decision. We often judge a decision based on this, but that’s a trap. We can make a bad decision but via ‘dumb luck’ get a good outcome – leading to overconfidence and failed decisions later on. We can make a great decision but through ‘bad luck’ get a bad outcome, leading to timidness and anxiety, which affects our next decisions.
What can we do? We can make the best decision at the time we make by using a great process. We have developed our own method called
FOCUSTM which we apply to our work with clients. It is backed by science and allows you and your organisation to make great decisions, all the time. FOCUS stands for:
We help you frame your decisions to match with your values, purpose and goals. We also help you distinguish between simple decisions, which should be made quickly, and complex ones which should be made with more careful thought.
We help you come up with the right amount of great options – not too many, not too few.
COGNITIVE BIASES (and other things that make us human)
We are all prone to cognitive biases and other flaws in thinking, no matter how smart we are. Our physical and emotional states also affect how we make decisions. We help you spot these things and overcome them. We inject some contrarian thinking that will give you and edge.
Nothing is certain, and especially now. Great decision-makers understand that and lean into uncertainty. We help you understand the key uncertainties that could stand in the way of a great outcome.
We help you select the best path forward and to set up implementation of that path for success.